Building your campaign…

This usually takes 20–40 seconds

Website connected
Reading your pages
Understanding your business
Finding your services

Usually takes less than a minute

Reading your website
Understanding your business
Identifying service themes
Organising campaign sections
Finding keyword ideas
Writing ad headlines
Writing ad descriptions
Creating campaign extras
Checking the campaign
Preparing your downloads
–
Ad groups
–
Keywords
–
Headlines
–
Quality score
Google Ads Explained

Google Ads,
without the jargon

You don’t need to learn Google Ads to use Adniqo. Here are the key terms you may see while creating or reviewing your campaign, explained in simple English.

This is your ad
Sponsored
www.yourwebsite.co.uk
New Boiler Installation | Get a Quote
Professional boiler installation in London. Request your quote today. Highly rated and fully insured local team.
Boiler Repairs
Landlord CP12
Contact Us
These are sitelinks
Sponsored
www.yourwebsite.co.uk
New Boiler Installation | Get a Quote
Professional boiler installation in London. Request your quote today. Highly rated and fully insured local team.
Boiler Repairs
Landlord CP12
Contact Us

Campaign

The overall advertising setup. It contains your budget, locations, ads and keywords.

Ad group

A group of closely related searches and ads, usually focused on one service.

Example A plumber might have separate ad groups for boiler installation, boiler repairs and emergency plumbing.

Keyword

A search phrase you want your ads to appear for.

Example boiler installer london

Phrase match

Lets Google show your ad for searches closely related to your keyword.

Example “boiler installation”
Adniqo handles this for you.

Exact match

Targets searches very closely related to a specific keyword.

Example [boiler installer london]
Adniqo handles this for you.

Negative keyword

A search you don’t want your ad to appear for.

Example jobs, free, DIY
This helps avoid irrelevant clicks.

Headline

The large blue text people see in your Google ad.

Example New Boiler Installation | Get a Quote

Description

The supporting text underneath the headline.

Example Professional boiler installation in London. Request your quote today.

Sitelink

An extra link underneath your main ad that takes people to a specific page.

Example Boiler Repairs
Landlord CP12
Get a Quote

Callout

A short benefit that can appear with your ad.

Example Free Quotes
Local Team
Fully Insured

Landing page

The page someone reaches after clicking your ad.

Adniqo tries to send people to the most relevant page on your website.

Conversion

The action you actually want someone to take.

Example Usually an enquiry, phone call, booking or purchase.

Daily budget

The approximate amount you’re willing to spend each day.

Example £25 per day

Search campaign

Ads that appear when people actively search Google for services like yours.

This is the main campaign type Adniqo creates.